2Wheel Tuner Magazine and Cycle Shoe International Partner to Create Largest Custom Sportbike Lifestyle Event of its Kind for Atlantic/Myrtle Beach Bike Week 2008

Special Note: The Brock’s Performance rig will be present at the convention center selling products at discounted rates and performing on-site installations. Brock will also be available to answer questions and support existing Brock’s Performance customers by installing our latest maps to match their exhaust systems. Simply ride up with your Brock’s Performance exhaust system equipped machine, and Brock will personally install the map and answer any questions you may have about your machine. We will be located near the Tricked Out Customs display outside of the convention center. Look for the Brock’s Performance tents. See you at the show!

Santa Ana, CA. (February 25, 2008) - 2Wheel Tuner Magazine in partnership with Cycle Shoe International today announced plans to present the first annual East Coast Custom Bike Show Featuring Jason Britton and Team No Limit during the Atlantic/Myrtle Beach Bike Week, May 23 – 25, 2008.

Located at the Myrtle Beach Convention Center, the 2Wheel Tuner and Cycle Shoe International East Coast Custom Bike Show will be the largest organized event of its kind in the history of the Atlantic/Myrtle Beach Bike Week, covering over 150,000 square feet of outdoor space, and an additional 29,000 square feet of interior space.

Designed to celebrate the energy, passion and excitement of the Bike Week, the East Coast Custom Bike Show will feature an incredible mixture of attractions destined to thrill and entertain attendees, including Jason Britton and the Team No Limit world class stunt show, hit TV series Superbikes filming on location, pro sportbike builders Nick Anglada (Custom Sportbike Concepts), Jason and Laurie Sapp (C & S Customs), Robert Fisher (Roaring Toyz), Steve Kehler (Tricked Out Custom Cycles) and Rob Uecker (Voo Doo Industries).

In addition, this event will feature hundreds of aftermarket sportbike companies exhibiting a variety of parts and accessories, daily fashion shows showcasing the hottest riding and lifestyle brands, music, models, and daily contests and entertainment including the search for Miss Atlantic/Myrtle Beach Bike Week. There will be no shortage of evening entertainment as the 2^nd Annual “Myrtle Beach Blackout Party” produced by Hakim Harrell, CEO of Cycle Shoe International, moves in after show hours to offer more music and entertainment.

”Atlantic/Myrtle Beach Bike Week is arguably the hottest sportbike event in North America,” noted 2Wheel Tuner publisher Sarah Timleck. “This event is unsurpassed in the sheer number of sportbike enthusiasts that attend each year, but more importantly it’s unparalleled in its passion point. Enthusiasts have been coming here for almost three decades to celebrate this unique motorcycle culture and lifestyle. Our event is designed to capture the essence of that celebration, providing a memorable experience that reflects the incredible history of this event over the past twenty-eight years.”

“A corporate collaboration such as this is so huge that it lends endless possibilities in shaping the new history of the Atlantic/Myrtle Beach Bike Fest. The East Coast Custom Motorcycle Show will be the hottest event to ever hit Bike Week,” says Cycle Shoe International CEO Hakim Harrell.

“We are extremely excited to get involved with this event,” said Skip Johnson, Vice-President, Consumer Events, Advanstar Communications. “As owners and organizers of 2Wheel Tuner Magazine, the Cycle World International Motorcycle Shows and Dealer Expo, we have the experience and expertise to run an event of this scope. This particular show dovetails perfectly with Advanstar’s strategy of combining the highest standards of event organization with a solid understanding of the authenticity and needs of the motorcycle community to deliver an unmatched enthusiast experience for vendors and attendees alike”.

For more information on attending or exhibiting at the 2Wheel Tuner and Cycle Shoe International East Coast Custom Bike Show visit www.2wtmag.com or contact Sarah Timleck at 714-513-8409.

About 2Wheel Tuner Magazine

Launched in 2004, 2Wheel Tuner Magazine (www.2wtmag.com) forged the path to a new generation of sport bike enthusiasts by focusing on the rapidly growing aftermarket tuning scene and lifestyle. In just five years 2Wheel Tuner has become the top selling sport bike magazine in North America. Each issue offers an artful blend of the best modified bikes from across the globe, a litany of aftermarket products and gear, helpful technical articles, and interviews with intriguing personalities from the sport bike world. 2Wheel Tuner, fueled by Advanstar, is available at major retailers such as Barnes & Noble, Borders, Wal-Mart and 7-11.

About Cycle Shoe International

Cycle Shoe International (www.cycleshoe.com) is owned by BSX Motorcycle Accessories in Philadelphia, Pennsylvania. BSX produces the #1 Rated Motorcycle Shoe Protector, the Cycle Shoe. “BSX released the Cycle Shoe in 2002 after seeing a great need for a functional, more stylish shoe protector,” says company owner Hakim Harrell. Now approaching its sixth year of operation, BSX is planning to extend its distribution in Australia, the United Kingdom, Japan and the US Virgin Islands. Cycle Shoes are currently distributed in the United States, Canada and South America.

About Advanstar Communications, Inc.

Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries.  Advanstar serves business professionals and consumers in these industries with its portfolio of 91 events, 67 publications and directories, 150 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.

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